It’s no secret that Aussie gamers get ripped off. When purchasing a game here, we’re asked to pay anywhere from 50% to 100% more than our American friends. In days gone by, publishers/distributors/retailers claimed that it was the tyranny of distance and poor Aussie exchange rate that forced up the costs. Given how far we are from anywhere, and that the Aussie dollar used to be at about 60-70c against the US dollar, this was a vaguely believable argument 5 or 10 years ago.
But now we’re in the digital era. There are no goods to transport. And now the Aussie dollar is actually stronger than the US dollar. There’s no legitimate reason to charge higher prices in Australia and NZ, and yet these exorbitant prices continue. It’s nothing short of outrageous.
We released Fractured Soul for 3DS on the Nintendo eShop in North America for USD $11.99. It surprised us to hear gamers in Australia saying they guessed the game would come out for $15+ when released here, but I suppose I would have thought the same thing. As much as we’d love to charge these crazy prices from a financial point of view, it’s just not right. As gamers ourselves, can we expect the price gouging to stop if we’re part of the problem too?
So we’re making a stand. Fractured Soul will cost AUD $9.99 on the Australia & NZ Nintendo eShop, and 7.99 Euros in the Nintendo eShop in Europe.
Sure, it’s just one indie game. It probably won’t change the world. But at least it’s proof – proof to gamers here in Australia that high game prices are unnecessary and unacceptable.
¡Viva la Revolución!